The banner (pictured) was used on one of the 26 covered wagons provided to the Federal Government by Cedar City resident Gronway Parry, known as “The Covered Wagon King.” The Opportunity Bond Drive, as it was called, began on May 16, 1949 and continued until June 30th. The Government’s goal was to raise one billion dollars in bond sales. Utah’s quota was three million two hundred and fifty thousand dollars. The slogan “Be a Modern ‘49er proved reminiscent of the California Gold Rush of 1849, in which immigrants throughout the world traveled to the American West to seek their fortune.
The 26 wagons were flown from Cedar City to Independence Missouri for a large kick off parade. The wagons were then loaded back on to the planes and flown to various cities from coast to coast, including 30 of the 48 state capitals. The wagons were equipped with a public address system and bonds were sold from them with special covered wagon themed souvenir jackets. The Utah wagon arrived in Salt Lake City on May 19 and traveled the state until June 29th, where its statewide tour concluded.
President Harry S. Truman's bond drive speech: Truman's Bond Speech